Most of the promos in this campaign, while featuring what are without doubt serious and world class performers, play anything but "classical music" in their respective soundtracks. Perhaps this is the ROH's new way of getting a "young" audience to the opera and ballet: show them videos featuring "slick" images, full of seizure inducing fast edits but for goodness sake don't show them anything that might put them off coming - like the actual music. The future of opera "marketing"? You decide, but it should at least keep those happy that can manage to endure the "Classical" Brit Awards without a compulsion to turn the sound down and play Rammstein over the visuals - or is that just me? .
TSM Poppea
-
My review of the performance of Monteverdi’s L’incoronazione di Poppea that
opened Toronto Summer Music is now up at La Scena Musicale. Photo:Lucky Tang
9 hours ago