Most of the promos in this campaign, while featuring what are without doubt serious and world class performers, play anything but "classical music" in their respective soundtracks. Perhaps this is the ROH's new way of getting a "young" audience to the opera and ballet: show them videos featuring "slick" images, full of seizure inducing fast edits but for goodness sake don't show them anything that might put them off coming - like the actual music. The future of opera "marketing"? You decide, but it should at least keep those happy that can manage to endure the "Classical" Brit Awards without a compulsion to turn the sound down and play Rammstein over the visuals - or is that just me? .
Die Frau ohne Schatten, Semperoper Dresden, 27 March 2024
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Evelyn Herlitzius (Die Amme), Miina-Liisa Värelä (Baraks Frau),
Komparserie;
all images © Semperoper Dresden/Ludwig Olah
Emperor – Eric Cutler
Empres...
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