Most of the promos in this campaign, while featuring what are without doubt serious and world class performers, play anything but "classical music" in their respective soundtracks. Perhaps this is the ROH's new way of getting a "young" audience to the opera and ballet: show them videos featuring "slick" images, full of seizure inducing fast edits but for goodness sake don't show them anything that might put them off coming - like the actual music. The future of opera "marketing"? You decide, but it should at least keep those happy that can manage to endure the "Classical" Brit Awards without a compulsion to turn the sound down and play Rammstein over the visuals - or is that just me? .
Bach’s Kantate BWV 128, J.S. Bach-Stiftung, St. Gallen (at the Kirche
Trogen), 26.04.2024
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On listening to Bach’s choral cantatas, one has to believe that he was a
man who believed in first impressions. He never spared resources in the
opening ch...
2 hours ago