Most of the promos in this campaign, while featuring what are without doubt serious and world class performers, play anything but "classical music" in their respective soundtracks. Perhaps this is the ROH's new way of getting a "young" audience to the opera and ballet: show them videos featuring "slick" images, full of seizure inducing fast edits but for goodness sake don't show them anything that might put them off coming - like the actual music. The future of opera "marketing"? You decide, but it should at least keep those happy that can manage to endure the "Classical" Brit Awards without a compulsion to turn the sound down and play Rammstein over the visuals - or is that just me? .
R. Strauss’s Capriccio, Salzburger Festspiele, 26.07.2024
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I find it difficult to be objective about R. Strauss’s Capriccio, for the
underlying feeling behind the whole experience is a sense of gratitude for
having...
9 hours ago